Creative Communication

Social Humans 

Humans are creatures that can’t live without communication. For this reason, humans developed communication tools and languages more than any other creatures on earth. The tools used for communication became more creative and effective over time, highlighting the importance of creative communication for people.

 

 

Creative Communication in Business 

Creative communication is specially important for business since building a strong relationship with customers is a key characteristic of a successful business. In fact, recent statistics emphasizes the importance of integrating creative communication with business to reach better outcomes.

The importance of creative communication in business has emerged from the fact that new tools have been developed to make communication more effective, including the internet, social media, smartphones and many others. 2015 statistics showed that 97% of American adults text weekly (SMITH, 2015). 

Those facts encourage the usage of creative communication in business settings to maximize the benefits of technology in this area and to reach the best possible customers’ satisfaction and a good marketer- customer relationship. 

What’s Creative Communication? 

Creative communication: is the effective communication with customers that yields positive outcomes in terms of customers’ satisfaction and relationships. As ORACLE describes creativity in using social media on its website, “Creativity in relation to social media is therefore mainly the process of creating something new and creatively bringing what already exists to the attention of target groups” (Reckenthäler, 2018).

How to Communicate Creatively? 

Keep it Simple! 

Your creative communication style should be customer-oriented. You should always think of creating content that buyers would love to explore. Most importantly, it should involve using easy language that’s is familiar to customers. Effective creative communication means that you can explain to you customer the whole complex process in an easy way (Bower, 2017).

A Creative Concept 

The posts you share on social media shouldn’t be random. Every post should contribute to an overall picture of a creative concept that you want to deliver to your customers. You shouldn’t post just to fill in a space. Posts should tell a story on their overall flow and conceptual combination.

Use Multimedia! 

Effective communication involves the usage of technology to promote and get in touch with customers. It also helps in providing the best services to satisfy customers’ needs. Multimedia offers creative resources and tools to help in creating creative content easily. For instance, you can use endless forms of media, such as videos, pictures, voice and many others.

Examples of Creative Communication: 

Facebook

Facebook is one of the companies that provides a net work for communication among people represented by the famous Facebook platform. However, Facebook company itself is a very active part in communication when it comes to its relationship with customers and users (Patel, 2015). 

Facebook is known for communicating with its user everyday by greeting them and celebrating their important days. Although this service seems somehow luxurious and additional, it affects the relationship between Facebook and its users very positively. 

 

Facebook is establishing a strong relationship with its users via those daily messages and contributions. Moreover, Facebook offers news about weather, traffic, important national days, and many other important issues users are interested on. 

Live videos are another effective communication way Mark Zuckerberg is using to announce and communicate new updates to users of Facebook. This approach makes users involved in the process of improving and enhancing the services provided by Facebook, and this is the core concept of creative communication. It’s all about utilizing tools to communicate effectively to enhance and update services to meet customers needs. 

Google

Google is another platform that invests on developing creative communication tools with its users. Google is known for celebrating every important international dates by changing its logo appearance to represents the occasion. Those important days include your own birthday as well for Google, which is a very nice gesture to make. 

Google map communicates with users very creatively offering important information for users about the places they’re visiting. By this approach, Google map is no longer only an application for “maps”. Instead, it interacts actively with users to give information as a tourist guide. It provides information about the traffic, services, pictures of the place, and many other information helping users. 

How Would your Business Benefit from Creative Communication? 

Creative communication helps in making your business special in the presence of so many options available for customers. It also helps in strengthening your brand awareness and reach to more users. building strong and solid relationships with customers is the ultimate goal for any business, and creative communication is the key element in achieving that.

References: 

1. Bower, H. (2017). What Is Creative Communication And How Can It Improve Your Marketing?. [online] Phnx21creative.agency. Available at: https://www.phnx21creative.agency/blog/what-is-creative-communication-and-how-can-it-improve-your-marketing [Accessed 1 Nov. 2018].
2. Jenkins, N. (2017). 10 Reveling Statistics That Prove Every Business Should be Texting – TeligentIP | Formerly IPitimi. [online] TeligentIP | Formerly IPitimi. Available at: https://www.teligentip.com/2017/09/28/10-reveling-statistics-prove-every-business-texting/ [Accessed 1 Nov. 2018].
3. Patel, S. (2015). 10 Examples of Companies With Fantastic Cultures. [online] Entrepreneur. Available at: https://www.entrepreneur.com/article/249174 [Accessed 1 Nov. 2018].
4. Reckenthäler, I. (2018). Creativity – the key element in communication. [online] Oracle.com. Available at: http://www.oracle.com/oms/social-influencer/blog-ira-create-2212082.html [Accessed 1 Nov. 2018].
5. SMITH, A. (2015). U.S. Smartphone Use in 2015. [online] Pew Research Center: Internet, Science & Tech. Available at: http://www.pewinternet.org/2015/04/01/us-smartphone-use-in-2015/ [Accessed 1 Nov. 2018].